Online Reputation Management
No time to fix business listings, post to social media or respond to customer reviews?
Our platform of solution tasks lets you take control: attract customers, create favourable impressions, raise your profile and manage all aspects of your online reputation.
World wide word of mouth.
It’s not just listings that can drive traffic and grow your bottom line: don’t overlook citations.
A citation is any website that contains your business’s phone number, including area code. Citations can include directories, articles, blog posts, or any other online format.
These are typically smaller, hyperlocal, industry-specific sites, as opposed to the larger directories, but citations can sometimes include articles from larger publications. This means that if, for example, you are an IT company with offices in Edmonton or St. Albert, you should strive to appear on a local website such as the Chamber or Commerce or within an industry-specific directory listing computer repair and networking experts operating in this service area.
When a business has many listings with consistent listing data, these consistent listings build a citation effect.
This yields two main positive outcomes:
Good backlinks are created, with more sources pointing to the business’s website: this in turn improves search engine optimization (SEO).
Google search ranking
Google finds the same information in multiple places and adds more confidence to their business data.
People are talking about your business.
Many people express their opinions on websites, blogs, news articles, Twitter, Facebook and Instagram. How would someone reference your business in a news article, blog or webpage? Wouldn’t it be great to know what they’re saying so you can manage your online reputation?