Online Reputation Management

No time to fix business listings, post to social media or respond to customer reviews?

Our platform of solution tasks lets you take control: attract customers, create favourable impressions, raise your profile and manage all aspects of your online reputation.

Business Listings

Get found, gain traffic, grow revenue.

Search engines such as Google and Bing trust business information that’s consistent across numerous sources.

Our online presence management (OPM) solution analyzes your key business information on relevant search engines, review sites, directories and social media sites. It then shows whether this data is accurate, found with possible errors or not found.

Reliable business listings in online review sites, business directories and social networks:

  • Improve your chances of being found online
  • Correctly list your hours of operation and contact information
  • Drive more customers to your storefront and website
  • Generate precise locations on popular navigation systems

By ensuring that that your business is listed on as many relevant listing sources as possible and that key data such as your name, address and phone number are accurate and consistent, OPM can help you get found, gain traffic and grow revenue.

Citations

World wide word of mouth.

It’s not just listings that can drive traffic and grow your bottom line: don’t overlook citations.

A citation is any website that contains your business’s phone number, including area code. Citations can include directories, articles, blog posts, or any other online format.

These are typically smaller, hyperlocal, industry-specific sites, as opposed to the larger directories, but citations can sometimes include articles from larger publications. This means that if, for example, you are an IT company with offices in Edmonton or St. Albert, you should strive to appear on a local website such as the Chamber or Commerce or within an industry-specific directory listing computer repair and networking experts operating in this service area.

When a business has many listings with consistent listing data, these consistent listings build a citation effect.

This yields two main positive outcomes:

Quality backlinking

Good backlinks are created, with more sources pointing to the business’s website: this in turn improves search engine optimization (SEO).


Google search ranking

Google finds the same information in multiple places and adds more confidence to their business data.

Mentions

People are talking about your business.

Many people express their opinions on websites, blogs, news articles, Twitter, Facebook and Instagram. How would someone reference your business in a news article, blog or webpage? Wouldn’t it be great to know what they’re saying so you can manage your online reputation?

With our online presence management (OPM) solution, you can:

  • Get email alerts each time new information about your business appears online
  • Discover what people are saying about your business
  • Use automated sentiment analysis to gauge how customers feel about you
  • Maintain your reputation across the Internet
  • Determine the search terms for which you’d like reports and create up to 25 mention searches

For Your Review

The importance of customer feedback.

Customer reviews can have a significant impact on your business’s reputation, which can ultimately affect your revenue. Recognizing customer feedback, both good and bad, is an excellent marketing opportunity for your business.

With our online presence management (OPM) solution, you can see recent reviews: you’ll get to see customers’ ratings of your business, and you can monitor and generate reviews.

Our online presence management solution allows you to:

  • Collect customer reviews from major review sites to see how you stack against your competitors
  • See the average aggregate rating of all of your reviews from various review sites, along with the total number of reviews
  • Keep track of customer information and analytics
  • Ask your customers—whether a single email address or up to 500 addresses at a time—for more reviews on the sources important to you
  • Respond to customer reviews using a number of aesthetically pleasing email templates