Digital Advertising Services
Begin with your Customer Avatar and embark into the exciting world of online advertising and digital marketing!
Organic & Paid Marketing • Influencer Marketing • Social Media Marketing
Customer Avatar
Serve people what they want; when and wherever they are.
Our customer avatar program determines exactly who you need to be in front of and directs your marketing plan. From landing pages and marketing materials, to direct ads and Pay Per click (PPC) advertising, a unified marketing plan is a powerful tool for growth.
Once complete, this avatar can help guide your:
Email Marketing
Create emails that get more opens, clicks, and conversions.Service or Product Development
Develop products or services that are relevant and more likely to be purchased.
Content Marketing
Produce content that resonates with your ideal customer, piquing their interest, and growing engagement with your business.Paid Advertising
Gain insight for effective wording and zero-in on your target demographic.Social Media Ad buy-in and lead generation
Organic & Paid Marketing
The right mix of organic and paid posts create the perfect blend of brand recognition and lead generation. Digital Link's team perform extensive keyword research to develop landing pages paired with all major ad platforms including Google, Facebook, Instagram, and LinkedIn!
Directed Pay Per Click Marketing
Specialize in single service or general offerings.
Comprehensive Pay Per Click Marketing
Multiple offerings targeting separate audiences for different products or services.
Complete Marketing Solution
Consistent testing of your ads enables them to stay relevant and effective.Spheres of Influence
Influencer Marketing
Influencer marketing is a powerful way to create social proof for your product, service, or brand.
Credibility
People trust brands that are used by those they trust.Original Content
Used as part of a larger marketing program across multiple channels, or may stand alone as its own campaign.Increased Sales
When credibility increases, traffic and sales increase in a synergistic way.
Increased Traffic & Engagement
Influencers are an extension of word-of-mouth marketing. This causes an increased flow of traffic to your website or social platforms, and drives engagement for your products and services.Search Engine Optimization (SEO)
With increased traffic comes increased domain authority and greater search engine optimization.Ask us how!
Pay per click (PPC) marketing
Strategic Social Media Marketing
93% of people state they use social media, but how many of them do you serve? Our Communications team ensures your services are seen by those most important for your business.
Advertising on Facebook
One of the first platforms to market in the digital advertising space; Facebook's evolved offering provides unprecedented control to the advertiser.Advertising on Instagram
The number of daily Facebook users is greater than every other platform combined. Match this with Instagram and you have a powerful partnership to reach your audience.Advertising on LinkedIn
Reach your ideal customers on the world's largest professional network with customized ads.