When you hear Easter egg, you most likely think about an oversized bunny delivering tasty chocolate eggs on Easter morning. Today, however, we will chat about non-chocolate easter eggs, also called Digital Easter Eggs.
So, if we are not talking about Easter eggs you can eat, then what are we talking about? Digital Easter Eggs are considered jokes, features, or messages that are hidden by web developers and programmers on the website and software they build. They can vary in format and may include text, visual or audio effects, hidden pages, or unique features and can be as simple or as complex as you want them to be.
Fun Fact: The first ever Digital Easter Egg was designed by programmer Warren Robinett in Atari’s 1979 game, Adventure.
Digital Easter Eggs have several purposes for businesses. It makes the user experience more exciting and increases engagement as people are more likely to visit your website to discover more Easter Eggs.
Easter Eggs also help in the following ways:
- develop brand awareness
- boost site traffic
- increase time spent on pages
- showcase the brand’s personality
Some Digital Easter Eggs can go viral and generate buzz for your business, causing an overall boost to your business’s online presence, especially when you use social media to promote clues.
Do you have a favourite Digital Link Easter Egg? Let us know on social media!