Why Your Business Should Leverage Bing Places

In the fiercely competitive digital landscape, being visible to potential customers is undeniably important. An underutilized gem that can help you achieve this is Bing Places. Bing, Microsoft’s search engine, has been steadily increasing its share in the search market, and businesses can leverage this platform to gain exposure to a unique audience. 

In certain regions, Bing is the second most popular search engine, such as in the United Kingdom. Bing’s users are also a unique demographic, often older and more affluent than average internet users. This represents a valuable audience for many businesses. 

As of March 2023, Bing accounted for 8.23% of the global desktop search market. This figure might not seem overly impressive, especially when compared to Google’s commanding 85.53% share. However, when you consider the billions of searches conducted daily, the potential of reaching even a fraction of Bing’s users becomes apparent. 

While Google remains the most popular search engine globally, Bing’s significance should not be underestimated. With the addition of ChatGPT, Bing’s market share has been booming, which presents a unique opportunity for businesses to tap into a growing user base. 

In certain regions, Bing is the second most popular search engine, such as in the United Kingdom. Bing’s users are also a unique demographic, often older and more affluent than average internet users. This represents a valuable audience for many businesses. 

The Benefits of Bing! 

Bing Places is a free service that allows businesses to add their listings to Bing. By using Bing Places, your business will be easier to find on both Bing and Yahoo search engines, since Bing also powers Yahoo’s search results. This expands your potential customer base, as Yahoo had a market share of 2.44 percent as of March 2023. 

Bing Places offers several features that can benefit businesses: 

• Visibility: By listing your business on Bing Places, you improve your online visibility. This can lead to increased web traffic and potentially more customers. 
• Control: Bing Places gives you control over your business listing. You can provide detailed information about your business, including operating hours, services, and contact information. 
• Reviews: Bing Places allows customers to leave reviews, which can boost your business’s credibility. 
• Integration: Bing Places integrates seamlessly with Microsoft products, like Office and Outlook, which many businesses already use. 

5 Tips for Making Bing Better 

1. Complete your profile: Make sure your profile is filled out with accurate information. Include as many details as possible. 
2. Use high-quality photos: Images can make a big difference in attracting customers. Use high-quality photos that showcase your business or products. 
3. Encourage reviews: Positive reviews can significantly impact your business. Encourage satisfied customers to leave reviews. 
4. Stay current: Regularly update your listing to ensure the information is current. This includes hours of operation, contact information, and services. 
5. Optimize for SEO: Use relevant keywords in your business description to help your listing appear in relevant search engine results. 

While Google might be the dominant player in the search engine market, Bing offers an untapped opportunity for businesses. Don’t miss out on the potential benefits that Bing Places can provide. If you have questions, or if you are ready to take your business to the next level, please reach out to the Digital Link team!