Hashtags You Should be Using on Instagram

If you have spent any time on social media, Instagram in particular, you are likely accustomed to seeing hashtags in posts. From photos, to reels, to stories, hashtags are everywhere. While using hashtags is important, it is imperative to ensure that the ones you are using are relevant and applicable to your brand, business, or organization. So, today let’s chat about hashtags and the top 100 Instagram hashtags from 2022, courtesy of All Hashtag. 

What is a hashtag? 

So, what exactly does this little “#” symbol mean? A hashtag is a word or phrase that follows the “#” symbol. Most used on Instagram and Twitter, hashtags help group together content based on topics or themes. 

Like blog categories, by clicking on a hashtag, users are taken to all posted content that relates to that specific topic or theme. This makes seeking out desired content much easier on social media and helps users to discover and engage with posts that are related to their interests. They are also a great way for you, as a content creator, to find other creators who post similar content and engage with them! 

Why should you use hashtags? 

There are several reasons why you should use hashtags: 

Easier to filter content: by using hashtags, users can categorize their posts, which makes it much easier to organize and find relevant content. You can also utilize trending or popular hashtags, which will help increase engagement on your posts. This means you can be discovered by an audience, who may not be following you directly, but are interested in the topic. This will allow you to grow your audience organically. 

Increase engagement and involvement: Since hashtags can be searched, by using them you are opening your content to a wider audience. This means that you will likely see an uptick in people looking to engage in discussions, share stories, or participate in conversations with others online. 

Brand and event promotion: Hosting an event, contest, or campaign? By creating a unique hashtag, you can organize information by searching the hashtag, which can also help generate buzz and interest. In most instances, hashtags are used in marketing efforts to increase visibility. It also helps to build your audience further when your hashtags are used or discovered by other people. 

It is important to remember that you don’t want to go overboard with hashtags. Just because the hashtag exists, doesn’t mean you have to use it! Consider the ones you use, and their relevance to your business or brand. Often, if you have too many hashtags, your posts can appear spam-like or confusing to the user. 

100 Best Instagram Hashtags 

Here is a handy list of the top 100 best Instagram hashtags to consider using for your own Instagram profile:

1. #love 
2. #instagood 
3. #photooftheday 
4. #fashion 
5. #beautiful 
6. #happy 
7. #cute 
8. #tbt 
9. #like4like 
10. #followme 
11. #picoftheday 
12. #follow 
13. #me 
14. #selfie 
15. #summer 
16. #art 
17. #instadaily 
18. #friends 
19. #repost 
20. #nature 
21. #girl 
22. #fun 
23. #style 
24. #smile 
25. #food 
26. #instalike 
27. #likeforlike 
28. #family 
29. #travel 
30. #fitness 
31. #igers 
32. #tagsforlikes 
33. #follow4follow 
34. #nofilter 
35. #life 
36. #beauty 
37. #amazing 
38. #instamood 
39. #instagram 
40. #photography 
41. #vscocam 
42. #sun 
43. #photo 
44. #music 
45. #beach 
46. #followforfollow 
47. #bestoftheday 
48. #sky 
49. #ootd 
50. #sunset 
51. #dog 
52. #vsco 
53. #l4l 
54. #makeup 
55. #f4f 
56. #foodporn 
57. #hair 
58. #pretty 
59. #swag 
60. #cat 
61. #model 
62. #motivation 
63. #girls 
64. #baby 
65. #party 
66. #cool 
67. #lol 
68. #gym 
69. #design 
70. #instapic 
71. #funny 
72. #healthy 
73. #night 
74. #tflers 
75. #yummy 
76. #flowers 
77. #lifestyle 
78. #hot 
79. #instafood 
80. #wedding 
81. #fit 
82. #handmade 
83. #black 
84. #pink 
85. #일상 
86. #blue 
87. #work 
88. #workout 
89. #blackandwhite 
90. #drawing 
91. #inspiration 
92. #home 
93. #holiday 
94. #christmas 
95. #nyc 
96. #london 
97. #sea 
98. #instacool 
99. #goodmorning 
100. #iphoneonly 

If you have questions about your own social media presence and would like to learn more about how to organically grow your brand and audience, give our team a call. Our social media experts would love to chat with you!