Energy retailer’s customer care system challenges risk, fuels rapid growth
Since joining Ambit Energy as an independent consultant in 2009, Lisa Pulliam has developed a sizable marketing team. A privately held retail energy provider founded in 2006, Ambit offers electricity and gas service to residents across 16 states, as well as across Japan and in Alberta, Canada. Personal relationships, cultivated and nurtured by marketing consultants such as Lisa, set Ambit apart from its competitors.
Since Ambit Energy’s inception, the company’s co-founders have recognized how closely linked people and systems are. Each plays an integral role in developing a competitive energy company. As such, Ambit’s IT team created systems from the ground up. This allows consultants such as Lisa to enroll new customers, communicate information about Ambit’s service and rates, and expand its marketing teams into new markets.
Ambit’s rapid growth, Lisa admits, brings unique challenges. Technology, she says, helps meet these head-on. BlueNet®, Ambit’s customer care and billing platform, provides a competitive edge that has helped Ambit build an award-winning history of customer service—a reputation that has earned customer service awards from J.D. Power and Associates, as well as an A+ rating from the Better Business Bureau.
Lisa also relies on PowerZone, provided to each consultant through Ambit’s proprietary system, to manage her office effectively and successfully. She is currently developing a website for her Ambit Energy marketing team. Since the site is intended not only for consultants, but also for prospective customers, Lisa wonders how to optimize it so that it will ultimately draw more traffic and raise her team’s profile. She also hopes to better understand social media and social media marketing.
Not one to shy away from new challenges and opportunities, Lisa is excited about Ambit Energy’s November 2017 launch into Alberta, Canada. She is looking to expand her business into this market and eager to visit Canada for the first time as her Alberta team grows.
A published author and motivational speaker, Lisa is driven by her desire to ignite people’s passion. Her goal is to inspire them to face their fears and live the life they were meant to live.
Learn more about Lisa. Visit her on the Web and on social media.